Price History
Every price HAULS will track, not just today’s. One glance is meant to tell you if today’s price is actually low, or just today’s number.
Illustrative example
One headphone, three prices, one week.
HAULS is designed to compare the sale price to what it has observed, not the reference price the seller picked.
A pair of headphones sat at ₹4,499 for six weeks, then jumped to ₹4,999 the day before a "sale" dropped it back to ₹4,599. The price history shows all of it. The sale banner doesn’t.
Why this matters
Inflated reference prices aren’t just annoying. They’re regulated.
The EU now legally requires showing a product’s lowest price from the past 30 days whenever a discount is advertised, closing the inflate-then-discount loophole.EU law
US law requires a "was" price to be one the item was actually, openly sold at for a reasonably substantial period, not an invented number to inflate the discount.FTC
India’s consumer authority fined FirstCry after an advertised 27% discount shrank to about 18% once fees were added, one of ₹20 lakh in dark-pattern fines issued so far.CCPA, 2025
Shoppers anchor what they consider a “fair price” partly on the advertised “was” price itself. An inflated reference number distorts judgment before you ever see the real discount.Study
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